Microsites are an effective way to market your dealership online with a website that has a strong domain name. These microsites are normally created in addition to your main website. These microsites are created to focus on a particular topic or niche market.
The main reason is that the search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.
Automotive Microsites created as part of your AAN Plus membership, with strong principles of Automoitve SEO strategies. For a low monthly price of $199 we provide a strong domain microsite targeted towards a particular geographic area for your franchise. The content on our microsites are driven by inventory. The size of the microsite is directly dependent on the number of vehicles you have in stock and time progresses the content on these microsites is automatically added.
When you are ready to signup for AAN from this site you will get these inventory microsites for a low monthly price of $199 on top of your regular membership.
Car Dealers embrace In-Store Reputation Management Platform developed by Automotive Advertising Network, that was unveiled at the recent 2012 NADA and 2012 DMSC conferences. The Automotive Advertising Network is the industry’s first content syndication and search engine optimized network designed to promote car dealers’ inventories on national, regional, local and specialty sites. Now AAN members [...]
Until recently dealers and dealer website vendors have thought Dealer Microsites are an important tool for Automotive SEO. Generally Automotive Microsites are created for a specific reason, for example to appear high in SERPs for a targeted keyword or to focus on a particular dealer topic. And its true that Microsites if done correctly can [...]
According to Google’s data, on average a car buyer visits 18 different sources before they make a decision on what car they want and where to buy. An automotive dealer marketing campaign should include strategies in which the dealer online assets appear in more places. Dealers need to invest time, effort and money to make [...]
Dealers who have competition and lead grabbers appearing on Google’s page one results for their name need to fight back. Its important for dealers make sure and have an excellent strategy for counter the page one situation. As part of Automotive Advertising Strategy can signup for Automotive Advertising Network membership and can get help. As [...]
Brian Pasch loves to discuss digital marketing strategies with industry peers and when he sees an opportunity that can benefit the larger automotive community he is compelled to write and share. Today, to the potential surprise of his readers, he is not writing about search marketing. He is writing about technology because he is very [...]
As of August 16th 2011 evening, Google started showing Google Related for websites (I could only see a few as of now). Automotive Dealers will have a great impact on their web assets due to this. Google Related for Automotive dealers seem to have 4 elements to it. A map, Google Reviews, Related Places and [...]
Recently while searching for a laptop to buy, I already knew what I wanted to buy. It’s an HP Core I7 that was on sale in Staples. The zero moment of truth is I already decided not only what to buy but also where to buy. Then I decided to test out Google and see [...]
Google has once again changed its position regarding reviews in Google place. It started dropping third party star count. This change is a welcome change for some dealers who have bad third party reviews but for those dealers whose reviews were better off with third party counts have to step up their game in [...]
Although Search Engines are constantly changing their algorithms to better serve the consumer, the basics of SEO haven’t changed. Exact match domain URLs, Titles, Description and Keywords still play and continue to play a major role in Search Engine optimization. Maintaining high relevant content and keyword linking strategies are still important and are fundamental to [...]
The 2011 Digital Marketing Strategies Conference in Napa features industry leaders and top educators to assist dealers with creating and implementing a strong digital marketing program for this upcoming year. The event is scheduled just prior to NADA so come out a few days early and participate in the powerful education format. Speakers and workshop [...]
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